06 / Param People Infotech (Highway Delite) · Travel · 2015 to 2016

Fifty thousand users in six months, built by one engineer

A highway travel-discovery product for Indian road trips: backend, Android app and infrastructure built end to end, reaching fifty thousand users within six months of launch.

50K+
Users in the first six months
4.7
Play Store rating at the time

The problem

Highway Delite set out to map what is worth stopping for on India’s highways: food, fuel, rest and sights, with the reliability a driver needs. The founders had the domain knowledge and no engineering team.

What we built

The whole product. A backend and admin on OctoberCMS and Laravel for curating places, a native Android app with maps and offline-friendly reactive data, and the deployment pipeline to run it. The work included a stint as interim CTO, pitching the product to a venture panel under the Karnataka startup policy.

What it changed

The app reached fifty thousand users in its first six months with a 4.7 rating on the Play Store, on a codebase one engineer could ship and operate. The company continued on the platform after the engagement ended.